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Brand Development
New & Existing Brand

    • Brand Purpose & Mission

    • Brand Positioning

    • Target Audience 

    • Brand Messaging

    • Brand Identity

    • Brand Equity Building

Spa Consultation 
New Location

    • Site analysis

    • Competitive Analysis

    • Pro Forma Analysis

    • Develop spa concept

    • Pre-opening budget

    • Critical path

    • Select

    • Adjust + customize

    • Spa allocation

    • Spa equipment & cost analysis

    • Room configuration for each department

    • Space functionality & operational practicality

    • Guidance for lighting schemes & electrical layouts

    • Create the journey of the guest throughout the space

    • Equipment cut sheets to assist design accomodation

    • Select product lines that best fit your brand and business concept

    • Select innovative technology for all treatments

    • Negotiate best terms with vendors

    • Operational supply list

    • Develop initial inventory plan

    • Develop inventory system

    • Develop unique treatment protocols for all departments

    • Develop the spa service menu and treatment prices

    • Create service COGs system

    ​

    • Brand + product assortment

    • Assist with retail area layout and design

    • Visual displays + product merchandising

    • Create retail commission programs

    • Create product recommendation form

    • Develop & negotiate yearly calendar contest with each vendor

    • Retail education - Cornelia's signature class "People Buy You"

    • Vendor negotiations

    • Recruiting spa manager

    • Organization staff structure

    • Provide job descriptions

    • Create interview template

    • Create trade test templates

    • Create recruiting program

    • Assist in recruitment, interviews & staff selection

    • Advise on staff and salary structure

    • Develop monthly evaluation forms for each department

    • Create education programs

    • Create education book for each department

    • Develop train the trainer program

    • Develop an education budget

    • Create education calendar

    • Training for each department

    • Friends & family

    • Analyze performance

    • Adjust operations accordingly

Spa Consultation
Existing Location

    • Analyze existing HR system, documents and culture

    • Analyze turnover

    • Survey the entire team

    • One-on-one meeting with each management team member

    • Develop interview material and provide guidance

    • Update job descriptions

    • Create a success based salary structure

    • Analyze benefits package

    • Develop employee growth program

    • Develop evaluation system

    • Develop metrics of success

    • Train management team on executing the entire plan

    • Assist in building company culture

    • Analyze their existing level of knowledge

    • Analyze existing education material per department

    • Analyze the current education program and budget

    • Create education program per department

    • Develop the education material

    • Build education leaders per department "Train The Trainer Program"

    • Train the entire team

    • Create metrics of success

    • Secret shopper program

    • Create or update SOP manual

    • Develop crisis management system

    • Enhance guest experience

    • Implement accountability system for each department

    • Train the team on how to build the business within the business

    • Develop and implement cross promotional programs

    • Bring new innovation (services, products and technology)

    • Create incentives program

    • Adjust schedule according to business needs

    • Analyze existing treatment prices and performance

    • Develop an upgrade service menu

    • Turn core guests into brand ambassadors

    • Reduce costs per service

    • Analyze and renegotiate vendor contracts

    • Increase foot traffice

    • Analyze existing inventory

    • Analyze service COGs

    • Analyze product assortment and performance per sku

    • Analyze existing inventory system and replace with a more efficient system

    • Develop a program to reduce excess inventory

    • Redesign protocols to maintain COGs at the most effective level

    • Analyze product assortment, vendor contracts, display, sales history, costs, sales journey and commission structure

    • Train the entire staff with Cornelia's proprietary recommendation technique "People Buy You"

    • Eliminate low performance products

    • Update retail assortment

    • Design better displays

    • Renegotiate contracts with vendors

    • Develop retail sales flow between treatment room and retail space

    • Create yearly retail contest program for each department

    • Create yearly promotions calendar

    • Create product recommendation for for each department

    • Analyze existing products, services and technology

    • Introduce new innovative products, services and technology

    • Negotiate innovation costs to maximize ROI

    • Training on new innovation

    • Work with marketing department to promote the new innovation

    • Create innovation system (innovation board, testing process, presentation templates for proposed innovation, coordination of all departments involved in new innovation launch and timing)

Where bold ideas intersect with fine details

E-Commerce
Existing + Integration

84%

Average Year Over Year Profit Growth

38%

Average Conversion Rate Increase

105%

Paid Advertising Profitability Increase

98%

Client Retention Rate

    • Review & rating management

    • Manage Amazon Vine 

    • Proprietary review booster application

    • Respond to customer inquiries and feedback

    • Listing audit & analysis

    • Product title optimization

    • Bullet point optimization

    • Product description enhancement

    ​

    • Assist with Amazon Brand Registry enrollment

    • Intellectual property protection

    • Monitor and remove counterfeit or unauthorized sellers

    • Reporting and resolving policy violations

    • Work with photographers & videographers to create content

    • Profit and Loss

    • Product performance

    • Inventory performance

    • Customer satisfaction

    • Fulfillment statistics

    • Advertising performance

    • Restocking data

    • Projections

    • Assist with reimbursement claims to recover lost revenue

    • Analyze and manage aging inventory

    • Plan and manage restocking

    • Profit and loss​

    • Inventory management 

    • Restock projections

    • Review Booster

    • Competitor analysis

Product Development
Private Label & Proprietary 

    • Spa allocation

    • Spa equipment & cost analysis

    • Room configuration for each department

    • Space functionality & operational practicality

    • Guidance for lighting schemes & electrical layouts

    • Create the journey of the guest throughout the space

    • Equipment cut sheets to assist design accomodation

    • Brand + product assortment

    • Assist with retail area layout and design

    • Visual displays + product merchandising

    • Create retail commission programs

    • Create product recommendation form

    • Develop & negotiate yearly calendar contest with each vendor

    • Retail education - Cornelia's signature class "People Buy You"

    • Vendor negotiations

Distribution
Domestic + Global

    • Retailers

    • Spas

    • Hotels

    • E-commerce retailers

    • Amazon

    • Walmart

    • Storage 

    • Inventory Management

    • Order fulfillment

    • Warehouse management systems

    • Integration with e-commerce platforms

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