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Cornelia Zicu’s spa legacy is deeply rooted in her innovative approach to skincare and her commitment to creating luxurious, transformative experiences. During her tenure as Chief Creative Officer of Elizabeth Arden Red Door Spas, she was instrumental in redefining the brand's offerings by blending traditional European techniques with cutting-edge beauty science. Her vision focused on delivering treatments that addressed the root causes of skin concerns while providing a relaxing and rejuvenating environment. Zicu introduced a number of signature treatments to Red Door Spas, such as customized facials, anti-aging therapies, and advanced peels, all tailored to individual skin types. She emphasized the importance of incorporating high-performance products with active ingredients and natural extracts, ensuring clients achieved visible, long-lasting results. Her leadership extended to training estheticians, instilling in them the same passion for excellence and personalized care that she is known for. Beyond her role at Elizabeth Arden, Cornelia Zicu has been involved in creating spas that reflect her holistic philosophy. Her spas focus on combining luxury with efficacy, offering treatments that enhance not only outer beauty but also inner well-being. Zicu's influence has inspired a new generation of spa professionals and has elevated industry standards worldwide.

Cornelia Zicu

Chief Creative Officer

Daniela Ciocan

Distribution

Daniela’s extensive connections with retailers, buyers, beauty conglomerates, and suppliers make her a key asset for brands aiming to grow and succeed. With a proven knack for identifying the "next big thing," Daniela helps brands thrive by leveraging her vast network, including Target, Neiman Marcus, QVC, Nordstrom, and international distributors, ensuring they reach new markets and achieve exceptional success. Her expertise drives lasting partnerships.
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Hani Zicu

E-commerce

Stefano is an experienced e-commerce professional with expertise in online retail, digital marketing, and supply chain optimization. With a passion for leveraging technology to drive sales and enhance customer experience, he specializes in product sourcing, marketplace strategy, and data-driven decision-making. Known for his ability to scale businesses and improve operational efficiency, Stefano Sciuto consistently delivers results in competitive online marketplaces.
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